Our Founder
Ken Schwartz is an originator of using modern data practices in the automotive marketing industry to target customers and help expand sales for dealerships nationwide. He brings his decades of experience to his latest venture LPR Media.
Ken Schwartz began working with big data as an attorney in 1996, representing publicly traded data companies, including DBT Online (NSYE). In 2000, Ken left his law firm to join Seisint (Accurint) as its EVP & General Counsel. Seisint was sold in 2004 to LexisNexis (Reed Elsevier) for $775 million, becoming Fortune Magazine’s “Deal of the Year”. In 2008, Ken joined CityTwist as its CEO. CityTwist had technology but little more. Exploiting the technology, Ken created a marketplace in the automotive industry for the acquisition of new customers via email advertising. CityTwist was honored 5 years in a row as an Inc. Magazine fastest growing company, was chosen as the #2 small business in South Florida by Business Leader Magazine, and received multiple recognitions from the Governor of Florida for business success.
Today, Ken is actively engaged in expanding his newest venture, LPR Media, by offering the Your Bird Dog program to hundreds of automotive dealers nationwide.
Our Mission
At LPR Media, we believe that as the experts, the risk should be on us if an advertising campaign doesn’t deliver results. Otherwise, all a dealership is buying is a promise. That’s why LPR Media offers its Your Bird Dog program.
There are no setup or startup fees. Dealers can choose conquest-only campaigns. Simply put, LPR Media works on 100% straight commission—only when your dealership makes a sale.
Our commissions are the lowest in the industry. We cap the amount we can earn per campaign to match what a similar campaign would cost if a dealer paid the full fee upfront. We take on the risk and share in the reward.
Too good to be true? Not at all. This is how it should be. We’re all about value and building long-term relationships. Treat people right, and they come back.
Meet the Team
Laura Riddle | Chief of Operations
Laura Riddle runs the show at LPR Media. An outstanding lawyer and artist, she has brought her considerable talents and experience to ensure that the advertisements are compelling and compliant. With Laura running the team, you can always trust the ads are done right the first time.
Laura became a lawyer in 1996. She has been the Managing Partner in a 6 lawyer office, and worked for very large firms as Special Counsel, including Kroll investigations. Laura joined LPR Media as its General Counsel in March 2018. It became immediately apparent that she should be given more responsibility due to her operations expertise, and artistic ability and eye. Today Laura still reviews each and every advertisement prior to the proof being sent to our customers, to ensure that first and foremost they will compel buyers to take action, and second that each advertisement is compliant with both Federal and State specific laws.
Charlie Schwartz | Director of Finance
Charlie Schwartz is a finance professional with a strong foundation in financial planning, reporting, and business operations. He currently serves as the Director of Finance at LPR Media, where he oversees financial reporting and strategic planning to support the company’s continued growth in the automotive marketing space.
Charlie began his career at LPR Media as a Marketing Intern, gaining hands-on experience in campaign development and cross-functional collaboration. He went on to hold an accounting role at Optum, where he strengthened his expertise in communication and financial accounting within a hybrid work environment.
A graduate of Indiana University’s Kelley School of Business, Charlie holds a degree in Finance and Accounting, where he honed skills in leadership, Microsoft Excel, and financial analysis. With experience across both marketing and finance, Charlie brings a well-rounded perspective to operational strategy and fiscal management.